Even the best website won’t help you much unless you have visitors.
Certainly some traffic should come from existing customers and people they refer, but most agencies want to attract new prospects as well. Our on-line marketing services are designed to drive as much qualified traffic to your site as possible, while still controlling your budget.
Local listings in Google, Bing and independent directories are one of the most important ways that insurance agents can compete with direct writers and other national advertisers. In fact, local listings, generated at little cost, often display above the top organic listings in Google’s search results.
In addition, directories such as Yelp, DexKnows and Manta usually rank near the top of organic search results. So a good, detailed listing with positive reviews in these directories can generate traffic in their own right. Most of these directories offer both free and premium listings.
Our Local Listing Service, with an initial cost of only $795 and $65/mo., may be the most cost effective means ever of driving interested local prospects to your website.
Pay-Per-Click (PPC) management
Pay-Per-Click services, such as Google’s Adwords, certainly aren’t cheap any more. Insurance keywords are among the most expensive, and if you don’t know the difference between a Broad match, a Phrase match and and Exact match, you could spend much more than you have to on prospects that are actually looking for something else.
With our Pay-Per-Click optimization services, we identify the terms that people actually use when searching for the coverages you sell, determine the most cost effective bidding strategies, and help protect you from bidding on the wrong searches.
Search Engine Optimization (SEO)
While SEO isn’t for everyone, the opportunity to appear near the top of the organic search results in services such as Google or Bing can offer important advantages in both branding and lead generation. Our SEO experts will advise you on SEO strategy, research keywords, optimize your site to maximize search results on those keywords, and generate citations (links) both within your site and from topical, high value third party sites.
SalesPro sales / marketing automation
If you’re serious about generating leads on-line, the last thing you should be doing is relying on e-mail as the sole delivery vehicle for leads submitted through your website or landing page.
SalesPro is a cloud based sales and marketing system centered around a database of your customers and prospects, accessable through any computer connected to the Internet. When prospects submit a request form on-line, leads go directly into SalesPro’s database, where they are retained for immediate and ongoing followup, performance tracking and further outbound marketing.